TOLU ADEDAYO

Leading the strategic development and market launch of Movva, a pioneering last-mile delivery platform leveraging public transport networks and everyday commuters.

• Spearheading the end-to-end development of a first-of-its-kind last-mile delivery platform, defining core architecture and operational frameworks for scalability.
• Directing overall company vision, product strategy, and investor relations, successfully securing foundational resources for early-stage growth.
• Orchestrating comprehensive go-to-market strategies, growth operations, and scalable cross-city expansion playbooks for future market penetration.

Advised Earnipay on go-to-market strategies, driving product scaling and optimizing customer acquisition for their payroll solution targeting SMEs.

• Developed and implemented robust go-to-market strategies that scaled Earnipay's payroll product adoption among SMEs by over 30% within six months.
• Directed performance marketing initiatives, pricing optimizations, and onboarding automation, leading to a measurable reduction in Customer Acquisition Cost (CAC) by 25%.

Directed operations, growth, and customer success functions for a virtual dollar card and wallet company, driving user acquisition and product-market fit iterations.

• Managed comprehensive operational, growth, and customer success strategies, ensuring seamless functionality and user satisfaction for a virtual financial product.
• Successfully scaled the user base by over 50% through targeted strategic campaigns and iterative product-market fit refinements, enhancing market traction.

Managed SME growth and operations for Carbon's business banking arm, driving acquisition, loan utilization, and strategic partnerships.

• Spearheaded SME acquisition and loan utilization campaigns, significantly expanding Carbon Business's market reach and financial product adoption by 20%.
• Led the day-to-day operations of Carbon's business banking arm, overseeing core functions and ensuring operational efficiency and compliance.
• Cultivated key partnerships and drove product refinement initiatives post-acquisition of Vella Finance, optimizing integration and market alignment.

Co-founded and led operations for Vella Finance, successfully scaling the fintech platform to over 30,000 SMEs before its acquisition by Carbon.

• Orchestrated the launch and managed comprehensive day-to-day operations from 2021, culminating in the successful acquisition of Vella Finance.
• Drove exponential user growth from 0 to over 30,000 SMEs through strategic partnerships and targeted marketing initiatives, achieving significant market penetration.
• Directed brand positioning, developed sales strategies, and optimized end-to-end growth funnel operations, establishing a strong market presence and user base.

Led growth product initiatives, driving organic traffic and executing high-impact SEO and inbound strategies for B2B and B2C clients.

• Executed high-impact SEO and inbound marketing strategies for a diverse portfolio of B2B and B2C clients, significantly enhancing online visibility and lead generation.
• Achieved substantial growth in organic traffic, increasing it by over 40% annually, and led a content team to deliver targeted campaigns, boosting client engagement and conversions.

Co-founded Instakitchin, a food delivery platform, overseeing its development, strategic direction, and initial market entry.

• Developed and launched a novel food delivery platform connecting home chefs with busy professionals, establishing a new market offering.
• Defined the core company vision, shaped product strategy, and managed early-stage investor relations to secure initial funding.
• Directed comprehensive go-to-market strategies, led initial hiring efforts, and established foundational growth operations for the platform.